Argüello NEC, Estrada JMC, Nacipucha NAS. Content marketing in five- star hotels: An analysis of strategies and their relationship with the digital audience in Ecuador. ijirss [Internet]. 2025 Aug. 13 [cited 2025 Dec. 5];8(5):1759-70. Available from: https://www.ijirss.com/index.php/ijirss/article/view/9272