The adaptation of the triple bottom line model to the pet industry: A holistic approach to sustainability

Abstract

The pet industry has undergone a significant transformation, evolving into a more sustainable landscape. This reflects a collective commitment to environmental protection and the health and well-being of pets. The research presents a comprehensive analysis of the theoretical foundations of the Triple Bottom Line (TBL) model, with the objective of gaining insights into its framework and structure. The objective was to develop a version of the model that would enable comparison of the sustainability performance of different companies within the pet industry, based on the key features that are common to all pet food manufacturers. The findings of the in-depth interviews conducted for this study indicate that companies with a focus on sustainable business practices place significant emphasis on ensuring compliance with specific safety regulations for the benefit of pet health. The ratio of revenue from eco-friendly products demonstrates a markedly disparate trend among the manufacturers under analysis.