Transformational leadership and job performance in the marketing sector companies of metropolitan lima

Abstract

The current study was conducted with the aim of examining the relationship between transformational leadership (TL) and job performance (JP) in marketing companies in Metropolitan Lima in 2024. Therefore, a correlational study was conducted under a quantitative approach using a non-experimental cross-sectional design. The sample consisted of 366 workers selected from a total of 7,558 employees of the companies associated with the National Association of Advertisers of Peru, ANDA. A significant relationship was found between TL and JP, showing that leadership based on inspiration and motivation leads to better performance. Therefore, it is necessary to implement leadership strategies that increase commitment, efficiency, and satisfaction in the workplace within the marketing sector.