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Online ISSN : 2617-6548
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Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 592
Download :343
10.53894/ijirss.v8i2.5291
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 272
Download :152
10.53894/ijirss.v8i1.5037
Social Sciences
The influence of digital publicity and E-WOM on destination image and visit intention
Ghassani Herstanti, Usep Suhud, Agung Wahyu Handaru
2493-2499
Abstract View : 150
Download :100
10.53894/ijirss.v8i1.5008
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