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Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 290
Download :165
10.53894/ijirss.v8i1.5037
Social Sciences
Bolstering the moderating role of consumer perception on brand activism and consumer loyalty
Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
407-420
Abstract View : 204
Download :169
10.53894/ijirss.v8i1.4173
Direct and Indirect Effects of Customer Engagement and Brand Trust on Loyalty Through Purchase Decisions: An Empirical Study on Fashion Product Customers in Indonesia
Teddy Oswari
2961-2971
Abstract View : 36
Download :13
10.53894/ijirss.v8i3.7120
Building customer loyalty through brand trust, service quality, and satisfaction in religious tourism
Zaskia Ardhani, Rohwiyati Rohwiyati, Tulus Haryono, Boge Triatmanto, Harianto Respati
2065-2076
Abstract View : 76
Download :63
10.53894/ijirss.v8i3.6944
Mapping review on the study of brand loyalty in the sports industry
Ruby Lorena Carrillo Barbosa, Alfredo Guzmán Rincón, Nestor Ordoñez Saavedra
3483-3493
Abstract View : 58
Download :50
10.53894/ijirss.v8i2.6042
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 356
Download :243
10.53894/ijirss.v8i1.4400
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 773
Download :577
10.53894/ijirss.v4i4.299
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 51
Download :104
10.53894/ijirss.v8i3.6673
Visualization analysis of the impact of corporate social responsibility on corporate competitiveness based on Citespace
Xu Dongrui, Md Gapar Md Johar, Jacquline Tham
4102-4110
Abstract View : 48
Download :27
10.53894/ijirss.v8i2.6243
Implementing digital marketing using artificial intelligence
Dhia Qasim, Amin Khalifeh
2377-2384
Abstract View : 86
Download :38
10.53894/ijirss.v8i3.6993
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