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Online ISSN : 2617-6548
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By Author
Search Results
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1286
Download :1228
10.53894/ijirss.v8i1.5037
Social Sciences
The impact of online brand community members, brand identification and community identification on participation: The moderating effects of frequency
Yongsoo Ha
137-149
Abstract View : 949
Download :956
10.53894/ijirss.v6i1.1123
Social Sciences
Organizational culture and brand image formation: A study at the banking academy of Vietnam
Bui Huu Toan, Nguyen Van Ha, Vu Thi Anh Tuyet, Le Thu Hanh, Le Thi Minh Que
3820-3833
Abstract View : 261
Download :143
10.53894/ijirss.v8i3.7394
Social Sciences
The relationship between Glocal advertising value and brand awareness, associations by mediating customer attitude
Ahmed Elsetouhi, Ahmed Yehia Ebeid, Yasmin Tolba
342-359
Abstract View : 188
Download :115
10.53894/ijirss.v8i9.10695
Social Sciences
Exploring brand value and consumer purchase intention in Thailand’s skincare industry
Parin Jeasuwan, Piraphong Foosiri
2251-2262
Abstract View : 215
Download :307
10.53894/ijirss.v8i5.9445
Social Sciences
Green Brand knowledge and green consumption intention: Moderating role in food and beverage industry in Hanoi, Vietnam
Nguyen Van Phuong, Le Thi Bich Ngoc, Ly Thu Cuc, Pham Manh Hung
2079-2090
Abstract View : 448
Download :427
10.53894/ijirss.v8i2.5636
Social Sciences
The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms
Narudom Torthienchai, Kawin Chuaikaew
2549-2556
Abstract View : 278
Download :140
10.53894/ijirss.v8i6.10138
Social Sciences
The growth of the BPJS Ketenagakerjaan brand equity index in 2021 - 2023
Zainudin Zainudin, Arief Dahyan Supriadi, Tarimantan Sanberto Saragih, Fadly Eka Pradana,...
1649-1655
Abstract View : 122
Download :102
10.53894/ijirss.v8i4.8204
Price attractiveness, distributor relationship, and brand equity impact on customer advocacy in cement industry
Rahman Kurniawan, Mts Arief, Sri Bramantoro Abdinagoro, Pantri Heriyati
2104-2111
Abstract View : 354
Download :221
10.53894/ijirss.v8i3.6948
Social Sciences
Bolstering the moderating role of consumer perception on brand activism and consumer loyalty
Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
407-420
Abstract View : 564
Download :405
10.53894/ijirss.v8i1.4173
Social Sciences
Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types
Alona Gubalane, Yongsoo Ha
282-295
Abstract View : 421
Download :499
10.53894/ijirss.v8i1.3804
Social Sciences
Determinants of impulse buying of Tokopedia mobile application users: Does brand image mediate it?
Meisa Reresimi, Ngadino Surip Diposumarto, Yuary Farradia, Agus Setyo Pranowo, Didik...
343-352
Abstract View : 330
Download :225
10.53894/ijirss.v8i5.8666
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 398
Download :317
10.53894/ijirss.v8i3.6552
Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix
Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest
1016-1025
Abstract View : 168
Download :163
10.53894/ijirss.v8i6.9781
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 410
Download :182
10.53894/ijirss.v8i3.7249
Social Sciences
Social media marketing and performance of high-tech brands
BABATUNDE Bayode Olusanya, PETER Fred Ojochide, JOHN-OZE Ivy, SEKHAMPU Joseph, AYENI Adebanji
2226-2231
Abstract View : 154
Download :58
10.53894/ijirss.v8i6.10098
Social Sciences
Enhancing consumer purchasing behavior in café businesses through digital marketing capabilities: Insights from Northeastern, Thailand
Jindarat Peemanee, Thanawat Thongthip, Sarinthree Udchachone, Ing-orn Tanphan
511-520
Abstract View : 231
Download :156
10.53894/ijirss.v8i6.9640
Direct and Indirect Effects of Customer Engagement and Brand Trust on Loyalty Through Purchase Decisions: An Empirical Study on Fashion Product Customers in Indonesia
Teddy Oswari
2961-2971
Abstract View : 334
Download :212
10.53894/ijirss.v8i3.7120
Mapping review on the study of brand loyalty in the sports industry
Ruby Lorena Carrillo Barbosa, Alfredo Guzmán Rincón, Nestor Ordoñez Saavedra
3483-3493
Abstract View : 255
Download :498
10.53894/ijirss.v8i2.6042
Enhancing customer brand love: The role of genuine personal branding and e-customer engagement
Khoirun Nisa Bahri, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari
3254-3268
Abstract View : 362
Download :276
10.53894/ijirss.v8i2.5994
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 930
Download :480
10.53894/ijirss.v8i3.6569
Social Sciences
The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior
Ananda Fortunisa, Ernie Tisnawati Sule, Mery Citra Sondari, Imas Soemaryani
3875-3885
Abstract View : 402
Download :233
10.53894/ijirss.v8i3.7400
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 1819
Download :1198
10.53894/ijirss.v8i2.5291
Building customer loyalty through brand trust, service quality, and satisfaction in religious tourism
Zaskia Ardhani, Rohwiyati Rohwiyati, Tulus Haryono, Boge Triatmanto, Harianto Respati
2065-2076
Abstract View : 458
Download :323
10.53894/ijirss.v8i3.6944
Social Sciences
Effects of innovation and marketing capabilities on service excellence and hotel performance
Evo Sampetua HARIANDJA, Ferren AURELIA
1841-1852
Abstract View : 132
Download :146
10.53894/ijirss.v8i4.8245
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