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Online ISSN : 2617-6548
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By Author
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Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 599
Download :346
10.53894/ijirss.v8i2.5291
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 684
Download :540
10.53894/ijirss.v5i2.443
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 137
Download :45
10.53894/ijirss.v8i3.6886
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 323
Download :226
10.53894/ijirss.v8i1.4400
Social Sciences
Impact of reviews in e-commerce platforms on customer behavior: A case study of the Arab market
Yehia Mostafa Kamal Helmy, Shereen Aly Hussien Aly Abdou
1134-1151
Abstract View : 105
Download :103
10.53894/ijirss.v8i1.4544
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 185
Download :100
10.53894/ijirss.v8i3.6569
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 273
Download :152
10.53894/ijirss.v8i1.5037
Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 165
Download :219
10.53894/ijirss.v8i1.4181
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 179
Download :174
10.53894/ijirss.v8i1.4615
Engineering
Unveiling consumer perspectives on district heating: A Q methodology study
Uwe Radtke
452-471
Abstract View : 333
Download :226
10.53894/ijirss.v7i2.2657
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 100
Download :52
10.53894/ijirss.v8i2.5882
Social Sciences
A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio
Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 17
Download :12
10.53894/ijirss.v8i3.7593
Social Sciences
Banking Risk in Selected MENA Countries
Lamya M A Gadou
306-331
Abstract View : 769
Download :587
10.53894/ijirss.v5i4.743
Social Sciences
A SEM-ANN analysis to examine the green consumption behavior of tourists in Vietnam
Nguyen Thi Quynh Huong, Nguyen Quang Vinh
1589-1601
Abstract View : 100
Download :83
10.53894/ijirss.v8i1.4705
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 211
Download :140
10.53894/ijirss.v8i2.5252
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 218
Download :124
10.53894/ijirss.v8i1.5028
Social Sciences
Empirical Study on Financial Knowledge among High School Students in Veracruz
Elena Moreno-Garcia, Arturo Garcia-Santillan, Daniel Martinez Navarrete
162-169
Abstract View : 1327
Download :932
10.53894/ijirss.v5i3.492
Social Sciences
The effect of financial technology (Fin-tech) on the conventional banking industry in India
Vineet Chouhan, Sajid Ali, Raj Bahadur Sharma, Anjali Sharma
538-544
Abstract View : 3199
Download :2630
10.53894/ijirss.v6i3.1578
The Short-Run and Long-Run Effects of Central Bank Rate on Exchange Rate Volatility in Indonesia
Indra Suhendra, Cep Jandi Anwar, Navik Istikomah, Eka Purwanda, Lilis Nur Kholishoh
343-353
Abstract View : 1004
Download :830
10.53894/ijirss.v5i4.851
Social Sciences
From self-gratification to practicality: Examining the role of materialism and personality traits in consumer decision-making
Honey Wahyuni Sugiharto Elgeka, Ma Jianhong, Ida Ayu Cynthea Manuaba
956-964
Abstract View : 93
Download :76
10.53894/ijirss.v8i1.4472
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 175
Download :114
10.53894/ijirss.v8i2.5320
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 53
Download :32
10.53894/ijirss.v8i3.7131
Social Sciences
Organizational practices and E-Commerce innovations: The moderation role of E-commerce barriers
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
1659-1671
Abstract View : 89
Download :66
10.53894/ijirss.v8i2.5526
A preliminary study on intention to adopt IoT-enabled smart home systems in Shanzhen of China
Yuchen Song, Abdul Manaf Bohari, Lip Sam Thi
3455-3466
Abstract View : 39
Download :13
10.53894/ijirss.v8i3.7255
Social Sciences
Driving virtual goods purchases in Vietnam’s MMORPGs: A TAM-PERVAL model
Tien Viet Vu, Yen Thi Hoang Nguyen, P.V. Nguyen
4828-4838
Abstract View : 27
Download :15
10.53894/ijirss.v8i3.7617
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