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By Author
Search Results
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 1819
Download :1198
10.53894/ijirss.v8i2.5291
Social Sciences
Beyond the algorithm: How artificial intelligence-driven consumer insights shape young consumers' purchasing behavior in the age of privacy paradox
Ali Alsiehemy
449-459
Abstract View : 197
Download :148
10.53894/ijirss.v8i7.10460
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 1053
Download :803
10.53894/ijirss.v5i2.443
Social Sciences
Responsible consumer behavior: Best practices and management challenges
Bolat Zh. Baltabayev, Elena M. Rozhdestvenskaia, Inna V. Krakovetskaya, Veronika A. Malanina
2732-2742
Abstract View : 110
Download :50
10.53894/ijirss.v8i6.10198
Social Sciences
Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction
Hua Yao, Asad Ur Rehman
176-184
Abstract View : 401
Download :261
10.53894/ijirss.v8i4.7768
Social Sciences
Visual influence and consumer intent: A literature review on Instagram post dynamics in OTT marketing
Ms Asha S K, Mary Rani Thomas
273-285
Abstract View : 139
Download :44
10.53894/ijirss.v8i11.10865
Engineering
Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia
Sudhakar Madhavedi, Suvendran Morganasundram, Wong Chee Hoo, Regalla Ravikanth, Arasu Raman
870-883
Abstract View : 895
Download :665
10.53894/ijirss.v8i6.9761
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 821
Download :1060
10.53894/ijirss.v8i3.6886
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 1189
Download :528
10.53894/ijirss.v8i1.4400
Social Sciences
The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms
Narudom Torthienchai, Kawin Chuaikaew
2549-2556
Abstract View : 278
Download :140
10.53894/ijirss.v8i6.10138
Social Sciences
Unveiling greenwashing: Assessing its impact on Saudi consumer trust in sustainable marketing practices
Osama Ahmed Abdelkader
370-381
Abstract View : 79
Download :37
10.53894/ijirss.v8i11.10907
Social Sciences
Factors influencing battery electric vehicle purchase behavior among adult consumers in Malaysia
Ying Ket Chong, Kai Wah Cheng, Walton Wider, Jem Cloyd M. Tanucan, Syed Far Abid Hossain
784-794
Abstract View : 522
Download :198
10.53894/ijirss.v8i5.8856
Social Sciences
Impact of reviews in e-commerce platforms on customer behavior: A case study of the Arab market
Yehia Mostafa Kamal Helmy, Shereen Aly Hussien Aly Abdou
1134-1151
Abstract View : 411
Download :386
10.53894/ijirss.v8i1.4544
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 930
Download :480
10.53894/ijirss.v8i3.6569
Social Sciences
Decoding digital influence: The role of mobile advertising message content in shaping purchase intention for sustainable building business strategy in Malaysia
Sandar Tun, Ganesh Ramasamy, Abdul Rahman Bin S Senathirajah, Puvaneswary Ramasamy,...
391-399
Abstract View : 344
Download :153
10.53894/ijirss.v8i6.9616
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1286
Download :1228
10.53894/ijirss.v8i1.5037
Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 395
Download :638
10.53894/ijirss.v8i1.4181
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 381
Download :356
10.53894/ijirss.v8i1.4615
Engineering
Unveiling consumer perspectives on district heating: A Q methodology study
Uwe Radtke
452-471
Abstract View : 538
Download :439
10.53894/ijirss.v7i2.2657
Social Sciences
Green choices in the industry 5.0 ERA: An evidence from Egypt’s organic food market
Alaa A. ElNazer, Ahmed Y. Ebeid, Ehab M. Almatwally, Hebatalla E. Elbialy
261-280
Abstract View : 258
Download :129
10.53894/ijirss.v8i7.10435
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 427
Download :260
10.53894/ijirss.v8i2.5882
Social Sciences
A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio
Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 349
Download :257
10.53894/ijirss.v8i3.7593
Social Sciences
Hedonic value and its influence on consumers: Systematic literature review
Asih Kurnianingsih, Hendy Tannady, Rhian Indradewa, Regina.Deka Sofia
1536-1542
Abstract View : 649
Download :410
10.53894/ijirss.v8i5.9175
Social Sciences
Banking Risk in Selected MENA Countries
Lamya M A Gadou
306-331
Abstract View : 1054
Download :870
10.53894/ijirss.v5i4.743
Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix
Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest
1016-1025
Abstract View : 168
Download :163
10.53894/ijirss.v8i6.9781
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