Themes by Openjournaltheme.com
Novelty OJS 3 Theme by openjournaltheme.com theme
Quick jump to page content
Main Navigation
Main Content
Sidebar
Register
Login
Online ISSN : 2617-6548
Toggle navigation
Home
Current
Archives
Announcements
About
About the Journal
Peer Review Policy
Submissions
Editorial Team
Privacy Statement
Search
Search
Search articles for
Advanced filters
Published After
2018
2019
2020
2021
2022
2023
2024
2025
January
February
March
April
May
June
July
August
September
October
November
December
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Published Before
2018
2019
2020
2021
2022
2023
2024
2025
January
February
March
April
May
June
July
August
September
October
November
December
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
By Author
Search Results
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 277
Download :208
10.53894/ijirss.v8i1.5060
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 235
Download :133
10.53894/ijirss.v8i1.5028
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 696
Download :559
10.53894/ijirss.v5i2.443
Social Sciences
Impact of Intellectual Capital on International Trade: Knowledge Management and Business Processes as Intermediaries
Ya-Ping Hu, Ching-Min Lee
101-111
Abstract View : 1050
Download :796
10.53894/ijirss.v5i2.396
Implementing digital marketing using artificial intelligence
Dhia Qasim, Amin Khalifeh
2377-2384
Abstract View : 95
Download :42
10.53894/ijirss.v8i3.6993
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 118
Download :63
10.53894/ijirss.v8i2.5882
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 229
Download :145
10.53894/ijirss.v8i2.5465
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 221
Download :156
10.53894/ijirss.v8i2.5252
Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia
Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 117
Download :58
10.53894/ijirss.v8i2.6233
Social Sciences
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
903-912
Abstract View : 800
Download :658
10.53894/ijirss.v6i4.2089
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 785
Download :590
10.53894/ijirss.v4i4.299
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
155-161
Abstract View : 1564
Download :1306
10.53894/ijirss.v5i3.473
Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
202-210
Abstract View : 623
Download :637
10.53894/ijirss.v5i3.645
Social Sciences
Digital platform influence: Assessing how digital platforms shape consumer attitudes and purchasing intentions in home appliance shopping
Lina S. Abu-Hantash, Fandi Omeish, Nabil A. Abu-Loghod, Sager Alharthi, Jamal M. Joudeh
3549-3558
Abstract View : 54
Download :21
10.53894/ijirss.v8i3.7286
Engineering
Architecture for detecting advertisement types
Rotimi-Williams Bello, Pius A Owolawi, Etienne A Van Wyk, Chunling Tu
1725-1732
Abstract View : 112
Download :69
10.53894/ijirss.v8i1.4772
Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 13
Download :14
10.53894/ijirss.v8i4.7949
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 672
Download :378
10.53894/ijirss.v8i2.5291
Social Sciences
The influence of digital publicity and E-WOM on destination image and visit intention
Ghassani Herstanti, Usep Suhud, Agung Wahyu Handaru
2493-2499
Abstract View : 184
Download :108
10.53894/ijirss.v8i1.5008
Social Sciences
Perspectives on Unethical Behaviors among Accounting Students in Emerging Markets
Noor Afza Amran, Mohamad Naimi Mohamad Nor, Pupung Purnamasari, Rudy Hartanto
247-257
Abstract View : 1089
Download :917
10.53894/ijirss.v4i4.267
The influence of customer personalization on customer satisfaction, engagement, and loyalty Indonesian E-commerce in the digital age
Ayun Maduwinarti, Nugraha Kusbianto, I.G.N. Andhika Mahendra
1904-1914
Abstract View : 132
Download :76
10.53894/ijirss.v8i3.6900
Utilizing social media to explore cultural tourism experiences at Al Jazeera Al Hamra Heritage Village
Suzana Dzamtoska-Zdravkovska, Margarita Matlievska, Biljana Petrevska
3015-3023
Abstract View : 33
Download :14
10.53894/ijirss.v8i3.7127
Engineering
Analysis of the disruptions of the digital revolution and its impacts on the evolution of continuous improvement methodologies and lean six-sigma
Mohammad D AL-Tahat
1563-1579
Abstract View : 375
Download :247
10.53894/ijirss.v7i4.3456
Factors Influencing the Digital Transformation of Universities in Thailand
Chanchira Laorach, Kulthida Tuamsuk
211-219
Abstract View : 1583
Download :1309
10.53894/ijirss.v5i3.646
1 - 23 of 23 items
Themes by Openjournaltheme.com
gsCitation
All
Since 2020
Citations
717
697
h-index
11
11
i10-index
14
14
0
200
100
50
150
2019
2020
2021
2022
2023
2024
2025
9
23
70
189
135
176
101
