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By Author
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Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 692
Download :549
10.53894/ijirss.v5i2.443
The influence of customer personalization on customer satisfaction, engagement, and loyalty Indonesian E-commerce in the digital age
Ayun Maduwinarti, Nugraha Kusbianto, I.G.N. Andhika Mahendra
1904-1914
Abstract View : 118
Download :66
10.53894/ijirss.v8i3.6900
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
155-161
Abstract View : 1557
Download :1291
10.53894/ijirss.v5i3.473
Direct and Indirect Effects of Customer Engagement and Brand Trust on Loyalty Through Purchase Decisions: An Empirical Study on Fashion Product Customers in Indonesia
Teddy Oswari
2961-2971
Abstract View : 36
Download :13
10.53894/ijirss.v8i3.7120
Social Sciences
The impact of corporate sustainability on customer engagement: The mediation role of hotels organic marketing practices
Hussein Mohamad Almurad, Eman Abdelhameed Hasnin, Manal Abdulrazzag Almarshd, Ahmed Anwar...
598-609
Abstract View : 140
Download :93
10.53894/ijirss.v8i2.5251
Social Sciences
Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences
Abdullah Ali Alsadoun, Asem Nasser Alnasser
1902-1909
Abstract View : 739
Download :655
10.53894/ijirss.v8i1.4826
Social Sciences
The role of service fairness, service experience, and customer engagement in driving repurchase intention: Evidence from Thailand’s aesthetic industry
Watcharit Siriudomset, Theerakorn Udomratanamanee, Peerapat Srising, Suphicha Tangsophon
3615-3626
Abstract View : 70
Download :18
10.53894/ijirss.v8i3.7321
Analysis of the customer experience in digital social networks: Restaurants in the city of Ibagué-Colombia
Luis Enrique Caballero Andrade, Rafael Alfonso Toro Guzman
3775-3788
Abstract View : 117
Download :49
10.53894/ijirss.v8i2.6107
Social Sciences
Unveiling the moderating effect of cultural context on sustainability practices in retail: A mediation model of customer experience
Venkataramana Karri, Srinu Edubilli, Gopal Krishna Sanapala, Sakala Santhosh Kumar, Dinoy...
2109-2120
Abstract View : 190
Download :85
10.53894/ijirss.v8i1.4902
Enhancing customer brand love: The role of genuine personal branding and e-customer engagement
Khoirun Nisa Bahri, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari
3254-3268
Abstract View : 71
Download :43
10.53894/ijirss.v8i2.5994
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 213
Download :148
10.53894/ijirss.v8i2.5252
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 189
Download :33
10.53894/ijirss.v8i3.7249
Social Sciences
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
903-912
Abstract View : 777
Download :635
10.53894/ijirss.v6i4.2089
Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry
Mamdouh Abdel Latif Al Mawahreh, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled...
2667-2676
Abstract View : 89
Download :29
10.53894/ijirss.v8i3.7067
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 58
Download :33
10.53894/ijirss.v8i3.7131
Social Sciences
The Mediation Effect of Job Satisfaction between Reward System and Training and Development on Employee Retention in Yemen’s Banking Sector
Hareth Abd Al-Wareth Alrazehi, Noor Aina Amirah, Ali Salman Mohammed Emam
215-228
Abstract View : 3198
Download :2617
10.53894/ijirss.v4i4.100
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 356
Download :243
10.53894/ijirss.v8i1.4400
1 - 17 of 17 items
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