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Online ISSN : 2617-6548
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Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 96
Download :55
10.53894/ijirss.v8i3.6552
Social Sciences
Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types
Alona Gubalane, Yongsoo Ha
282-295
Abstract View : 268
Download :283
10.53894/ijirss.v8i1.3804
Social Sciences
The influence of digital publicity and E-WOM on destination image and visit intention
Ghassani Herstanti, Usep Suhud, Agung Wahyu Handaru
2493-2499
Abstract View : 184
Download :109
10.53894/ijirss.v8i1.5008
Social Sciences
E-satisfaction as a mediator between consumer loyalty and E-CRM: The context of Lebanese e-commerce
Joumana A Younis, Hameed Al-Shammari, Hussin Jose Hejase, Mazen Massoud, Ale Jose Hejase
978-996
Abstract View : 1096
Download :797
10.53894/ijirss.v7i3.2987
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