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By Author
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Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 1053
Download :803
10.53894/ijirss.v5i2.443
Social Sciences
Gender differences in sustainable clothing purchase intention
Suk Min Pang, Yvonne Lee, Aishath Shanasa Shiyam, Lilian Anthonysamy
2733-2748
Abstract View : 646
Download :1239
10.53894/ijirss.v8i2.5789
Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 395
Download :638
10.53894/ijirss.v8i1.4181
Social Sciences
Decoding digital influence: The role of mobile advertising message content in shaping purchase intention for sustainable building business strategy in Malaysia
Sandar Tun, Ganesh Ramasamy, Abdul Rahman Bin S Senathirajah, Puvaneswary Ramasamy,...
391-399
Abstract View : 344
Download :153
10.53894/ijirss.v8i6.9616
Social Sciences
Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust
Wang Cao, Lennora Putit
1330-1337
Abstract View : 1108
Download :778
10.53894/ijirss.v7i3.3294
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 398
Download :317
10.53894/ijirss.v8i3.6552
Social Sciences
Influencer marketing analysis to increase purchase intent of MSMEs in the digital age
Shinta Rahmani, Erna Sofriana Imaningsih, Ali Hanafiah, Endri Endri
960-968
Abstract View : 481
Download :545
10.53894/ijirss.v8i5.8899
Social Sciences
How website quality and users' technology acceptance enhance purchase intention toward beauty services? The mediating role of inspiration
Ha Nguyen-Van, Truong Pham-Hong
53-62
Abstract View : 491
Download :378
10.53894/ijirss.v8i5.8567
Social Sciences
Exploring brand value and consumer purchase intention in Thailand’s skincare industry
Parin Jeasuwan, Piraphong Foosiri
2251-2262
Abstract View : 215
Download :307
10.53894/ijirss.v8i5.9445
Social Sciences
Social media marketing and performance of high-tech brands
BABATUNDE Bayode Olusanya, PETER Fred Ojochide, JOHN-OZE Ivy, SEKHAMPU Joseph, AYENI Adebanji
2226-2231
Abstract View : 154
Download :58
10.53894/ijirss.v8i6.10098
Social Sciences
The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms
Narudom Torthienchai, Kawin Chuaikaew
2549-2556
Abstract View : 278
Download :140
10.53894/ijirss.v8i6.10138
Social Sciences
Green Brand knowledge and green consumption intention: Moderating role in food and beverage industry in Hanoi, Vietnam
Nguyen Van Phuong, Le Thi Bich Ngoc, Ly Thu Cuc, Pham Manh Hung
2079-2090
Abstract View : 448
Download :427
10.53894/ijirss.v8i2.5636
Engineering
Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia
Sudhakar Madhavedi, Suvendran Morganasundram, Wong Chee Hoo, Regalla Ravikanth, Arasu Raman
870-883
Abstract View : 895
Download :665
10.53894/ijirss.v8i6.9761
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 930
Download :480
10.53894/ijirss.v8i3.6569
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1286
Download :1228
10.53894/ijirss.v8i1.5037
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 2718
Download :1948
10.53894/ijirss.v6i4.2116
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 1189
Download :528
10.53894/ijirss.v8i1.4400
Social Sciences
Determinants of generation Z’s organic food purchase intention: A study in urban Vietnam
Quoc Vuong Dang, Minh Thi Ngoc Phan
1102-1112
Abstract View : 489
Download :208
10.53894/ijirss.v8i5.8953
Social Sciences
Product involvement as a moderator: Linking online social interaction toward hotel booking intentions in shopping commerce
Wei Su, Supot Rattanapun, Supaphorn Akkapin
2864-2873
Abstract View : 212
Download :32
10.53894/ijirss.v8i6.10221
Social Sciences
Examining the mediating role of green purchase intention in influencing youth's green purchasing behaviour in emerging economies
Amit Kumar, Ashish Ranjan Sinha
729-741
Abstract View : 363
Download :178
10.53894/ijirss.v8i4.7936
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 434
Download :328
10.53894/ijirss.v8i2.5252
Engineering
Impact of Autonomous Drone Pollination in Date Palms
Rehna V.J, Mohammad Nizamuddin Inamdar
297-305
Abstract View : 1845
Download :2044
10.53894/ijirss.v5i4.732
Social Sciences
Driving virtual goods purchases in Vietnam’s MMORPGs: A TAM-PERVAL model
Tien Viet Vu, Yen Thi Hoang Nguyen, P.V. Nguyen
4828-4838
Abstract View : 235
Download :189
10.53894/ijirss.v8i3.7617
A preliminary study on intention to adopt IoT-enabled smart home systems in Shanzhen of China
Yuchen Song, Abdul Manaf Bohari, Lip Sam Thi
3455-3466
Abstract View : 315
Download :175
10.53894/ijirss.v8i3.7255
Social Sciences
Designing and developing innovative lifestyle fashion products from patterns of local woven textile
Jaipak Burapajatana, Somporn Bhurichotitham, Panchat Inkong
2061-2075
Abstract View : 290
Download :169
10.53894/ijirss.v8i4.8289
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