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Factors influencing the online cosmetics purchasing behavior of students at Ho Chi Minh City University of Industry and Trade
Nguyen Van Kha, Bui Pham Loan Anh
347-359
Abstract View : 87
Download :70
10.53894/ijirss.v8i3.6508
Social Sciences
Impact of reviews in e-commerce platforms on customer behavior: A case study of the Arab market
Yehia Mostafa Kamal Helmy, Shereen Aly Hussien Aly Abdou
1134-1151
Abstract View : 109
Download :112
10.53894/ijirss.v8i1.4544
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 656
Download :373
10.53894/ijirss.v8i2.5291
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 221
Download :155
10.53894/ijirss.v8i2.5252
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 112
Download :60
10.53894/ijirss.v8i2.5882
Social Sciences
Examining the mediating role of green purchase intention in influencing youth's green purchasing behaviour in emerging economies
Amit Kumar, Ashish Ranjan Sinha
729-741
Abstract View : 21
Download :10
10.53894/ijirss.v8i4.7936
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 302
Download :173
10.53894/ijirss.v8i1.5037
Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 178
Download :233
10.53894/ijirss.v8i1.4181
Trends and Innovations in Food and Beverage Services: A Post-Pandemic Perspective
Hazim Ryad Momani, Amer Hani Al-Qassem, Ammar Mohammad Al-Ramadan, Ahmad Mohammad Alzghoul,...
Abstract View : 70
Download :36
10.53894/ijirss.v8i3.7084
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 231
Download :129
10.53894/ijirss.v8i1.5028
Social Sciences
Organizational practices and E-Commerce innovations: The moderation role of E-commerce barriers
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
1659-1671
Abstract View : 107
Download :73
10.53894/ijirss.v8i2.5526
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