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Online ISSN : 2617-6548
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Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 180
Download :234
10.53894/ijirss.v8i1.4181
Social Sciences
Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust
Wang Cao, Lennora Putit
1330-1337
Abstract View : 723
Download :503
10.53894/ijirss.v7i3.3294
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 85
Download :50
10.53894/ijirss.v8i3.6552
Social Sciences
Examining the mediating role of green purchase intention in influencing youth's green purchasing behaviour in emerging economies
Amit Kumar, Ashish Ranjan Sinha
729-741
Abstract View : 44
Download :19
10.53894/ijirss.v8i4.7936
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 311
Download :174
10.53894/ijirss.v8i1.5037
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 221
Download :155
10.53894/ijirss.v8i2.5252
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