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Online ISSN : 2617-6548
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Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 728
Download :398
10.53894/ijirss.v8i2.5291
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 1889
Download :1447
10.53894/ijirss.v6i4.2116
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 252
Download :137
10.53894/ijirss.v8i3.6569
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 66
Download :42
10.53894/ijirss.v8i3.7131
Social Sciences
Bridging the digital divide: Enhancing community product sales through mobile technology for sustainable development
Kattakamon Pislae-ngam, Sirinya Wiroonrath, Sureerut Inmorr
1884-1893
Abstract View : 136
Download :81
10.53894/ijirss.v8i2.5558
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