Themes by Openjournaltheme.com
Novelty OJS 3 Theme by openjournaltheme.com theme
Quick jump to page content
Main Navigation
Main Content
Sidebar
Register
Login
Online ISSN : 2617-6548
Toggle navigation
Home
Current
Archives
Announcements
About
About the Journal
Submissions
Editorial Team
Policies
Peer Review Policy
AI Policy
Search
Search
Search articles for
Advanced filters
Published After
2018
2019
2020
2021
2022
2023
2024
2025
January
February
March
April
May
June
July
August
September
October
November
December
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Published Before
2018
2019
2020
2021
2022
2023
2024
2025
January
February
March
April
May
June
July
August
September
October
November
December
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
By Author
Search Results
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 188
Download :182
10.53894/ijirss.v8i1.4615
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 231
Download :123
10.53894/ijirss.v8i3.6569
Social Sciences
Reliability and validation of the scale for measuring exposure to food advertising on social networks and healthy eating style of university professors
Emilio Flores-Mamani, Elsa-Emma Neira-Ponce, Jorge Apaza-Ticona, Juan Inquilla-Mamani, Julián...
4157-4163
Abstract View : 153
Download :39
10.53894/ijirss.v8i3.7452
Social Sciences
Determinants of Gen Z tourists’ intention to participate in local food tours: A case study of Hai Phong, Vietnam
Nguyen Van PHUONG, Pham Thi LINH, Hoang Thi HUONG, Pham Ngoc Huong QUYNH
1533-1544
Abstract View : 192
Download :110
10.53894/ijirss.v8i2.5510
Social Sciences
A SEM-ANN analysis to examine the green consumption behavior of tourists in Vietnam
Nguyen Thi Quynh Huong, Nguyen Quang Vinh
1589-1601
Abstract View : 127
Download :92
10.53894/ijirss.v8i1.4705
Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry
Mamdouh Abdel Latif Al Mawahreh, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled...
2667-2676
Abstract View : 122
Download :41
10.53894/ijirss.v8i3.7067
Social Sciences
The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam
Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 260
Download :202
10.53894/ijirss.v8i1.4533
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 290
Download :223
10.53894/ijirss.v8i1.5060
New trends in international marketing: Focus on branding and its connection with the consumer
Campos Cárdenas, Luis Felipe, Arce González, Consuelo, Díaz Díaz, Roberto Adolfo, Vera...
621-626
Abstract View : 114
Download :57
10.53894/ijirss.v8i3.6587
1 - 9 of 9 items
Themes by Openjournaltheme.com
gsCitation
All
Since 2020
Citations
722
701
h-index
11
11
i10-index
14
14
0
200
100
50
150
2019
2020
2021
2022
2023
2024
2025
9
23
71
188
135
176
105
