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Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1286
Download :1228
10.53894/ijirss.v8i1.5037
Multi-brand retail purchasing decisions: Brand equity, demographics, marketing mix
Triyuth Promsiri, Nutcha Ponglawhapun, Vasu Keerativutisest
1016-1025
Abstract View : 168
Download :163
10.53894/ijirss.v8i6.9781
Social Sciences
Casting the customer: Persona and audience representation in local ads. case study: Beirut beer versus Almaza
Josiane El Khoury
563-569
Abstract View : 265
Download :76
10.53894/ijirss.v8i7.10487
Social Sciences
The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior
Ananda Fortunisa, Ernie Tisnawati Sule, Mery Citra Sondari, Imas Soemaryani
3875-3885
Abstract View : 402
Download :233
10.53894/ijirss.v8i3.7400
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 1819
Download :1198
10.53894/ijirss.v8i2.5291
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 1101
Download :794
10.53894/ijirss.v4i4.299
Social Sciences
A model for building business customer dependency based on product attributes and distribution relationships
Rahman Kurniawan, Mts Arief, Sri Bramantoro Abdinagoro, Pantri Heriyati
269-276
Abstract View : 391
Download :191
10.53894/ijirss.v8i5.8607
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 2718
Download :1948
10.53894/ijirss.v6i4.2116
Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 982
Download :483
10.53894/ijirss.v8i4.7949
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