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Online ISSN : 2617-6548
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By Author
Search Results
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 282
Download :154
10.53894/ijirss.v8i1.5037
Social Sciences
The impact of online brand community members, brand identification and community identification on participation: The moderating effects of frequency
Yongsoo Ha
137-149
Abstract View : 661
Download :680
10.53894/ijirss.v6i1.1123
Social Sciences
Organizational culture and brand image formation: A study at the banking academy of Vietnam
Bui Huu Toan, Nguyen Van Ha, Vu Thi Anh Tuyet, Le Thu Hanh, Le Thi Minh Que
3820-3833
Abstract View : 58
Download :14
10.53894/ijirss.v8i3.7394
Social Sciences
Green Brand knowledge and green consumption intention: Moderating role in food and beverage industry in Hanoi, Vietnam
Nguyen Van Phuong, Le Thi Bich Ngoc, Ly Thu Cuc, Pham Manh Hung
2079-2090
Abstract View : 110
Download :85
10.53894/ijirss.v8i2.5636
Social Sciences
Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types
Alona Gubalane, Yongsoo Ha
282-295
Abstract View : 260
Download :269
10.53894/ijirss.v8i1.3804
Price attractiveness, distributor relationship, and brand equity impact on customer advocacy in cement industry
Rahman Kurniawan, Mts Arief, Sri Bramantoro Abdinagoro, Pantri Heriyati
2104-2111
Abstract View : 36
Download :18
10.53894/ijirss.v8i3.6948
Social Sciences
Bolstering the moderating role of consumer perception on brand activism and consumer loyalty
Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
407-420
Abstract View : 195
Download :163
10.53894/ijirss.v8i1.4173
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 157
Download :27
10.53894/ijirss.v8i3.7249
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 70
Download :43
10.53894/ijirss.v8i3.6552
Direct and Indirect Effects of Customer Engagement and Brand Trust on Loyalty Through Purchase Decisions: An Empirical Study on Fashion Product Customers in Indonesia
Teddy Oswari
2961-2971
Abstract View : 34
Download :12
10.53894/ijirss.v8i3.7120
Mapping review on the study of brand loyalty in the sports industry
Ruby Lorena Carrillo Barbosa, Alfredo Guzmán Rincón, Nestor Ordoñez Saavedra
3483-3493
Abstract View : 58
Download :43
10.53894/ijirss.v8i2.6042
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 606
Download :351
10.53894/ijirss.v8i2.5291
Building customer loyalty through brand trust, service quality, and satisfaction in religious tourism
Zaskia Ardhani, Rohwiyati Rohwiyati, Tulus Haryono, Boge Triatmanto, Harianto Respati
2065-2076
Abstract View : 59
Download :48
10.53894/ijirss.v8i3.6944
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 41
Download :91
10.53894/ijirss.v8i3.6673
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 766
Download :571
10.53894/ijirss.v4i4.299
Enhancing customer brand love: The role of genuine personal branding and e-customer engagement
Khoirun Nisa Bahri, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari
3254-3268
Abstract View : 65
Download :37
10.53894/ijirss.v8i2.5994
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 190
Download :102
10.53894/ijirss.v8i3.6569
Social Sciences
Demographic dividend, economic and employment growth in Indonesia the effect of brand-oriented leadership, organizational culture, internal communication, and individual values in promoting employee brand consistent behavior
Ananda Fortunisa, Ernie Tisnawati Sule, Mery Citra Sondari, Imas Soemaryani
3875-3885
Abstract View : 101
Download :21
10.53894/ijirss.v8i3.7400
Social Sciences
Determinants of user experience and perception of educational quality in Peruvian university institutions: A structural equation modeling analysis
Africa Calanchez Urribarri, Claudio Huamán De Los Heros, Angélica María Becerra Castillo
1147-1160
Abstract View : 91
Download :68
10.53894/ijirss.v8i2.5416
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 324
Download :228
10.53894/ijirss.v8i1.4400
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 180
Download :115
10.53894/ijirss.v8i2.5320
New trends in international marketing: Focus on branding and its connection with the consumer
Campos Cárdenas, Luis Felipe, Arce González, Consuelo, Díaz Díaz, Roberto Adolfo, Vera...
621-626
Abstract View : 83
Download :37
10.53894/ijirss.v8i3.6587
Factors influencing the organizational commitment of lecturers at non-public universities in Hanoi
Nguyen Thi Thuy, Dương Minh Tu
2216-2224
Abstract View : 53
Download :18
10.53894/ijirss.v8i3.6974
Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
202-210
Abstract View : 606
Download :619
10.53894/ijirss.v5i3.645
Social Sciences
A strategic energy efficiency overview for sustainable business development: Case study Coca-Cola industry
Rezarta Cara, Bajram Korsita, Msc. Fjona Cara
2708-2717
Abstract View : 70
Download :39
10.53894/ijirss.v8i2.5770
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