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By Author
Search Results
Social Sciences
Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction
Hua Yao, Asad Ur Rehman
176-184
Abstract View : 57
Download :23
10.53894/ijirss.v8i4.7768
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 55
Download :114
10.53894/ijirss.v8i3.6673
Social Sciences
Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts
Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
2042-2058
Abstract View : 132
Download :138
10.53894/ijirss.v8i1.4876
Social Sciences
Digital platform influence: Assessing how digital platforms shape consumer attitudes and purchasing intentions in home appliance shopping
Lina S. Abu-Hantash, Fandi Omeish, Nabil A. Abu-Loghod, Sager Alharthi, Jamal M. Joudeh
3549-3558
Abstract View : 54
Download :21
10.53894/ijirss.v8i3.7286
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 172
Download :65
10.53894/ijirss.v8i3.6886
Social Sciences
Social media-based online brand community characteristics’ impact on consumer relationship formation: The moderating effects of platform initiator types
Alona Gubalane, Yongsoo Ha
282-295
Abstract View : 268
Download :282
10.53894/ijirss.v8i1.3804
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 672
Download :378
10.53894/ijirss.v8i2.5291
Social Sciences
Bolstering the moderating role of consumer perception on brand activism and consumer loyalty
Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
407-420
Abstract View : 210
Download :173
10.53894/ijirss.v8i1.4173
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 313
Download :176
10.53894/ijirss.v8i1.5037
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 696
Download :559
10.53894/ijirss.v5i2.443
Social Sciences
Impact of consumer self-efficacy on online purchase intention in Henan province, China
Hua Yao, Arun Kumar Tarofder
481-489
Abstract View : 181
Download :240
10.53894/ijirss.v8i1.4181
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 186
Download :178
10.53894/ijirss.v8i1.4615
Engineering
Unveiling consumer perspectives on district heating: A Q methodology study
Uwe Radtke
452-471
Abstract View : 346
Download :249
10.53894/ijirss.v7i2.2657
Social Sciences
Banking Risk in Selected MENA Countries
Lamya M A Gadou
306-331
Abstract View : 778
Download :602
10.53894/ijirss.v5i4.743
Analysis of the customer experience in digital social networks: Restaurants in the city of Ibagué-Colombia
Luis Enrique Caballero Andrade, Rafael Alfonso Toro Guzman
3775-3788
Abstract View : 127
Download :51
10.53894/ijirss.v8i2.6107
Social Sciences
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
903-912
Abstract View : 800
Download :658
10.53894/ijirss.v6i4.2089
Social Sciences
Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust
Wang Cao, Lennora Putit
1330-1337
Abstract View : 725
Download :506
10.53894/ijirss.v7i3.3294
Engineering
Nutritional properties, bioactive compounds, antioxidant activities, and consumer acceptance of butter cake enhanced with Sangyod rice (Oryza sativa L.) flour
Chaiyasit Punfujinda, Apidech Pongprajak, Amornrat Anunvrapong, Sawai Boukaew, Krittin Chumkaew
924-938
Abstract View : 847
Download :243
10.53894/ijirss.v8i1.4469
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 212
Download :117
10.53894/ijirss.v8i3.6569
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 201
Download :34
10.53894/ijirss.v8i3.7249
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 235
Download :133
10.53894/ijirss.v8i1.5028
Social Sciences
IAS 38 intangible assets and firm performance: Empirical evidence from selected consumer goods manufacturing companies listed in Nigeria
Cletus Oluwadare Ebe, Rafiu Oyesola Salawu, Theophilus Anaekenwa Aguguom
570-577
Abstract View : 765
Download :903
10.53894/ijirss.v6i3.1607
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 399
Download :266
10.53894/ijirss.v8i1.4400
The nexus of localism on company performance in the modest fashion business in Indonesia
Munawaroh Munawaroh, Effy Zalfiana Rusfian, Fibria Indriati
3543-3547
Abstract View : 72
Download :35
10.53894/ijirss.v8i2.6051
Social Sciences
A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio
Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 39
Download :23
10.53894/ijirss.v8i3.7593
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