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Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 709
Download :571
10.53894/ijirss.v5i2.443
Analysis of the customer experience in digital social networks: Restaurants in the city of Ibagué-Colombia
Luis Enrique Caballero Andrade, Rafael Alfonso Toro Guzman
3775-3788
Abstract View : 139
Download :56
10.53894/ijirss.v8i2.6107
Social Sciences
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
903-912
Abstract View : 810
Download :668
10.53894/ijirss.v6i4.2089
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 63
Download :120
10.53894/ijirss.v8i3.6673
Social Sciences
Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts
Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
2042-2058
Abstract View : 154
Download :157
10.53894/ijirss.v8i1.4876
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 224
Download :35
10.53894/ijirss.v8i3.7249
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 201
Download :91
10.53894/ijirss.v8i3.6886
The nexus of localism on company performance in the modest fashion business in Indonesia
Munawaroh Munawaroh, Effy Zalfiana Rusfian, Fibria Indriati
3543-3547
Abstract View : 80
Download :43
10.53894/ijirss.v8i2.6051
Social Sciences
Banking Risk in Selected MENA Countries
Lamya M A Gadou
306-331
Abstract View : 780
Download :611
10.53894/ijirss.v5i4.743
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 252
Download :137
10.53894/ijirss.v8i3.6569
Exploring content characteristics and consumer preference factors for webtoon development and recommendation: A focus on never webtoon
Junhwan Mun
4180-4188
Abstract View : 47
Download :61
10.53894/ijirss.v8i2.6252
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 254
Download :146
10.53894/ijirss.v8i1.5028
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 439
Download :278
10.53894/ijirss.v8i1.4400
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 243
Download :168
10.53894/ijirss.v8i2.5252
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 136
Download :72
10.53894/ijirss.v8i2.5882
Social Sciences
Driving virtual goods purchases in Vietnam’s MMORPGs: A TAM-PERVAL model
Tien Viet Vu, Yen Thi Hoang Nguyen, P.V. Nguyen
4828-4838
Abstract View : 65
Download :51
10.53894/ijirss.v8i3.7617
Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia
Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 127
Download :67
10.53894/ijirss.v8i2.6233
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 257
Download :145
10.53894/ijirss.v8i2.5320
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 66
Download :42
10.53894/ijirss.v8i3.7131
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