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Online ISSN : 2617-6548
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Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 41
Download :36
10.53894/ijirss.v8i4.7949
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 113
Download :67
10.53894/ijirss.v8i3.6552
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 254
Download :138
10.53894/ijirss.v8i3.6569
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 68
Download :43
10.53894/ijirss.v8i3.7131
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 258
Download :146
10.53894/ijirss.v8i2.5320
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 733
Download :402
10.53894/ijirss.v8i2.5291
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