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Online ISSN : 2617-6548
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Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 728
Download :398
10.53894/ijirss.v8i2.5291
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 66
Download :42
10.53894/ijirss.v8i3.7131
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 257
Download :145
10.53894/ijirss.v8i2.5320
Social Sciences
Negotiating identities online: A quantitative exploration of Egyptian women's social media gratifications, challenges, and perceived portrayals
Nadeen Selim, Saada Khadragy, Dalia Hassan, Asmaa Hegazy, Sajjad Ali
1664-1687
Abstract View : 237
Download :119
10.53894/ijirss.v8i1.4715
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 1889
Download :1447
10.53894/ijirss.v6i4.2116
Social Sciences
Driving virtual goods purchases in Vietnam’s MMORPGs: A TAM-PERVAL model
Tien Viet Vu, Yen Thi Hoang Nguyen, P.V. Nguyen
4828-4838
Abstract View : 65
Download :51
10.53894/ijirss.v8i3.7617
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 252
Download :137
10.53894/ijirss.v8i3.6569
Factors influencing the online cosmetics purchasing behavior of students at Ho Chi Minh City University of Industry and Trade
Nguyen Van Kha, Bui Pham Loan Anh
347-359
Abstract View : 100
Download :90
10.53894/ijirss.v8i3.6508
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 136
Download :72
10.53894/ijirss.v8i2.5882
Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 40
Download :36
10.53894/ijirss.v8i4.7949
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