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Social Sciences

Customer loyalty in the age of AI: A comprehensive study on the mediating effect of satisfaction in digital banking

Mohd Arif Hussain, Sudha Vemaraju, Apeksha Garg
1957-1971
Abstract View : 362
Download :290
10.53894/ijirss.v8i4.8279
Social Sciences

The mediating role of employee loyalty and job engagement relationship between job satisfaction and intention to leave among bank employees in Mongolia

Altanchimeg Zanabazar, Gerelt-od Uvgunkhuu, Sarantuya Jigjiddorj, Chimedtsogzol Yondon
1118-1127
Abstract View : 1384
Download :984
10.53894/ijirss.v7i3.3086
Social Sciences

Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences

Abdullah Ali Alsadoun, Asem Nasser Alnasser
1902-1909
Abstract View : 2224
Download :1802
10.53894/ijirss.v8i1.4826
Social Sciences

Minibuses during rush hour and impact on Peruvian Andean university loyalty

Cesar Hernan Norabuena-Mendoza, Eva Delfina Zarzosa-Marquez, Carlos Humberto Chunga-Anton,...
1562-1571
Abstract View : 239
Download :171
10.53894/ijirss.v8i1.4702

The influence of customer personalization on customer satisfaction, engagement, and loyalty Indonesian E-commerce in the digital age

Ayun Maduwinarti, Nugraha Kusbianto, I.G.N. Andhika Mahendra
1904-1914
Abstract View : 940
Download :1074
10.53894/ijirss.v8i3.6900
Social Sciences

Modeling of learning motivation, satisfaction and loyalty among university students

Jariya Seksan, Jinda Kongcharoen, Wichuta Sae-jie, Pattaraporn Warintarawej, Supattra...
1387-1397
Abstract View : 159
Download :66
10.53894/ijirss.v8i6.9925

Attachment and commitment of fans to their sports team: Modelling loyalty Behavior

Yazid Ben Azouz, Dorsaf Dellech, Mohsen Debabi
2555-2569
Abstract View : 450
Download :517
10.53894/ijirss.v8i3.7052
Social Sciences

Study on relationship between responsible supply chain management of fresh food E-commerce platforms in China and customer loyalty

XiaoHua Ke, Saichon Pinmanee
3187-3202
Abstract View : 105
Download :54
10.53894/ijirss.v8i6.10312
Social Sciences

Assessing the mediating role of customer trust in the effect of customer relationship management and customer loyalty: Evidence from creative economy

Santi Santi, Nandan Limakrisna, Agus Setyo Pranowo
2155-2165
Abstract View : 286
Download :201
10.53894/ijirss.v8i4.8353

Building customer loyalty through brand trust, service quality, and satisfaction in religious tourism

Zaskia Ardhani, Rohwiyati Rohwiyati, Tulus Haryono, Boge Triatmanto, Harianto Respati
2065-2076
Abstract View : 458
Download :323
10.53894/ijirss.v8i3.6944
Social Sciences

Determinants of employee loyalty of company A: A delphi study

Annie Wang Pei Ling, Stephen Vadivel, Sharmila Devi Ramachandaran, Tan Zu Yi, Urvesh Chaudhery
2097-2114
Abstract View : 336
Download :474
10.53894/ijirss.v8i5.9432
Social Sciences

Destination authenticity: Investigating the mediating role of tourist satisfaction and loyalty

Yuni Candra, Yasri Yasri, Abror Abror
2447-2455
Abstract View : 659
Download :914
10.53894/ijirss.v8i1.5002

Direct and Indirect Effects of Customer Engagement and Brand Trust on Loyalty Through Purchase Decisions: An Empirical Study on Fashion Product Customers in Indonesia

Teddy Oswari
2961-2971
Abstract View : 334
Download :212
10.53894/ijirss.v8i3.7120
Social Sciences

Impact of desired gift, social value, processed believed, and pleasure donation on loyalty through satisfaction

Diah Yulisetiarini, Yuliatin Azizah, Ika Barokah Suryaningsih, Handriyono, Diana...
2320-2330
Abstract View : 335
Download :341
10.53894/ijirss.v8i1.4957
Social Sciences

E-satisfaction as a mediator between consumer loyalty and E-CRM: The context of Lebanese e-commerce

Joumana A Younis, Hameed Al-Shammari, Hussin Jose Hejase, Mazen Massoud, Ale Jose Hejase
978-996
Abstract View : 1733
Download :1131
10.53894/ijirss.v7i3.2987
Social Sciences

Bolstering the moderating role of consumer perception on brand activism and consumer loyalty

Adenola Adebisi Temitope, Onayemi Oluwakemi Oluwafunmilayo, Aremu Fisayo Joseph, Aikomo...
407-420
Abstract View : 564
Download :405
10.53894/ijirss.v8i1.4173
Social Sciences

The influence of service quality, network Enom 2.0, and customer satisfaction on Telkomsel customer loyalty: A study in the Papua-Maluku area

Heri Aji Setiawan, Maria Apsari Sugiat, Anton Mulyono Azis
1678-1688
Abstract View : 138
Download :103
10.53894/ijirss.v8i4.8210
Social Sciences

Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products

Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1286
Download :1228
10.53894/ijirss.v8i1.5037

Mapping review on the study of brand loyalty in the sports industry

Ruby Lorena Carrillo Barbosa, Alfredo Guzmán Rincón, Nestor Ordoñez Saavedra
3483-3493
Abstract View : 255
Download :498
10.53894/ijirss.v8i2.6042
Social Sciences

A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio

Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 349
Download :257
10.53894/ijirss.v8i3.7593
Social Sciences

Unveiling the moderating effect of cultural context on sustainability practices in retail: A mediation model of customer experience

Venkataramana Karri, Srinu Edubilli, Gopal Krishna Sanapala, Sakala Santhosh Kumar, Dinoy...
2109-2120
Abstract View : 426
Download :290
10.53894/ijirss.v8i1.4902
Social Sciences

Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness

Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 1189
Download :528
10.53894/ijirss.v8i1.4400
Social Sciences

Trust to loyalty: Examining the impact of political branding on voter behavior

Mochamad Mirza, Engkus Kuswarno, Yanti Setianti, Hanny Hafiar
4437-4444
Abstract View : 384
Download :336
10.53894/ijirss.v8i3.7534
Social Sciences

The Mediation Effect of Job Satisfaction between Reward System and Training and Development on Employee Retention in Yemen’s Banking Sector

Hareth Abd Al-Wareth Alrazehi, Noor Aina Amirah, Ali Salman Mohammed Emam
215-228
Abstract View : 4023
Download :3093
10.53894/ijirss.v4i4.100
Social Sciences

Hedonic value and its influence on consumers: Systematic literature review

Asih Kurnianingsih, Hendy Tannady, Rhian Indradewa, Regina.Deka Sofia
1536-1542
Abstract View : 649
Download :410
10.53894/ijirss.v8i5.9175
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Any communication from IJIRSS will come through official channels by email editor@ijirss.com and info@ijirss.com.
IJIRSS  receives submissions through its online submission system.
 
 
 
 
 
Copyright © 2021 IJIRSS - International Journal of Innovative Research and Scientific Studies, All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
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