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Online ISSN : 2617-6548
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Examining the integration of marketing campaigns and profitability in enterprises: An econometric analysis in business evaluation
Astanakulov Olim, Muhammad Eid Balbaa, Nilufar Batirova, Gulyamova Gulnora, Sodikov Zokir
3285-3292
Abstract View : 63
Download :41
10.53894/ijirss.v8i2.5998
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 246
Download :157
10.53894/ijirss.v8i2.5465
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 444
Download :280
10.53894/ijirss.v8i1.4400
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 113
Download :67
10.53894/ijirss.v8i3.6552
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 733
Download :402
10.53894/ijirss.v8i2.5291
Social Sciences
Perspectives on Unethical Behaviors among Accounting Students in Emerging Markets
Noor Afza Amran, Mohamad Naimi Mohamad Nor, Pupung Purnamasari, Rudy Hartanto
247-257
Abstract View : 1096
Download :930
10.53894/ijirss.v4i4.267
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 225
Download :36
10.53894/ijirss.v8i3.7249
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