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Online ISSN : 2617-6548
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By Author
Search Results
Social Sciences
Assessment of Badakhshan climatic condition for production and marketing of saffron
Abdul Sami Wafa
33-36
Abstract View : 593
Download :400
10.53894/ijirss.v4i1.53
Social Sciences
Milk and marketing of dairy productions in Samangan province: A case study in districts of Khuram-Sarbagh, Feroz-Nakhchir, and center of Samangan (Aybak), Afghanistan
Abdul Hadi Mukhtar, Sayed Batin Ashkar, Benazir Azizi
147-151
Abstract View : 945
Download :642
10.53894/ijirss.v4i3.70
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 694
Download :551
10.53894/ijirss.v5i2.443
Social Sciences
Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?
Kubickova Viera, Gall Jozef, Halenarova Maria
248-260
Abstract View : 472
Download :288
10.53894/ijirss.v8i1.3751
Social Sciences
Impact of Intellectual Capital on International Trade: Knowledge Management and Business Processes as Intermediaries
Ya-Ping Hu, Ching-Min Lee
101-111
Abstract View : 1037
Download :779
10.53894/ijirss.v5i2.396
Social Sciences
The Participation of Rural Afghan Women in Small-Scale Dairy Farming
Miraqa Hussain Khail, Khal Mohammad Ahmadzai
59-66
Abstract View : 1158
Download :1179
10.53894/ijirss.v5i2.379
Exploring the mediating effect of business analytics on the relationship between crisis management and digital marketing practices
Saed Al-Suhimat, Ameen Al htibat, Fawwaz Tawfiq Awamleh
3313-3321
Abstract View : 77
Download :22
10.53894/ijirss.v8i3.7230
Implementing digital marketing using artificial intelligence
Dhia Qasim, Amin Khalifeh
2377-2384
Abstract View : 86
Download :38
10.53894/ijirss.v8i3.6993
Social Sciences
The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam
Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 228
Download :180
10.53894/ijirss.v8i1.4533
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 265
Download :187
10.53894/ijirss.v8i1.5060
Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry
Mamdouh Abdel Latif Al Mawahreh, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled...
2667-2676
Abstract View : 90
Download :29
10.53894/ijirss.v8i3.7067
Examining the integration of marketing campaigns and profitability in enterprises: An econometric analysis in business evaluation
Astanakulov Olim, Muhammad Eid Balbaa, Nilufar Batirova, Gulyamova Gulnora, Sodikov Zokir
3285-3292
Abstract View : 55
Download :34
10.53894/ijirss.v8i2.5998
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 210
Download :132
10.53894/ijirss.v8i2.5465
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 225
Download :126
10.53894/ijirss.v8i1.5028
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 219
Download :151
10.53894/ijirss.v8i2.5252
Social Sciences
Impact of green marketing on competitive capabilities and business performance of tourism enterprises in Vietnam
Thi Quynh Huong Nguyen, Thi Thu Huong Nguyen, Xuan Binh Ha
543-563
Abstract View : 206
Download :182
10.53894/ijirss.v8i1.4401
Social Sciences
Evaluation of green marketing tourism implementation in destinations: A systematic literature review
N Azizia Gia Mutiarasari, Sri Hartini, Masmira Kurniawati, Suwandi S Sangadji
1299-1310
Abstract View : 211
Download :160
10.53894/ijirss.v8i1.4581
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 361
Download :245
10.53894/ijirss.v8i1.4400
Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia
Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 113
Download :57
10.53894/ijirss.v8i2.6233
Social Sciences
Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences
Abdullah Ali Alsadoun, Asem Nasser Alnasser
1902-1909
Abstract View : 749
Download :660
10.53894/ijirss.v8i1.4826
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 775
Download :584
10.53894/ijirss.v4i4.299
Social Sciences
The impact of corporate sustainability on customer engagement: The mediation role of hotels organic marketing practices
Hussein Mohamad Almurad, Eman Abdelhameed Hasnin, Manal Abdulrazzag Almarshd, Ahmed Anwar...
598-609
Abstract View : 142
Download :94
10.53894/ijirss.v8i2.5251
Social Sciences
The Mediation Effect of Job Satisfaction between Reward System and Training and Development on Employee Retention in Yemen’s Banking Sector
Hareth Abd Al-Wareth Alrazehi, Noor Aina Amirah, Ali Salman Mohammed Emam
215-228
Abstract View : 3199
Download :2623
10.53894/ijirss.v4i4.100
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 203
Download :109
10.53894/ijirss.v8i3.6569
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 84
Download :49
10.53894/ijirss.v8i3.6552
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