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Online ISSN : 2617-6548
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Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 421
Download :230
10.53894/ijirss.v8i1.5037
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
155-161
Abstract View : 1576
Download :1332
10.53894/ijirss.v5i3.473
Social Sciences
Organizational culture and brand image formation: A study at the banking academy of Vietnam
Bui Huu Toan, Nguyen Van Ha, Vu Thi Anh Tuyet, Le Thu Hanh, Le Thi Minh Que
3820-3833
Abstract View : 102
Download :33
10.53894/ijirss.v8i3.7394
Social Sciences
Green HRM practices and employee performance of Nepalese commercial banks: Test of AMO model
Dhruba Lal Pandey, Nischal Risal
1789-1805
Abstract View : 222
Download :170
10.53894/ijirss.v8i1.4804
Social Sciences
Payment behavior of Chinese online literature readers: The use of planned behavior and social capital theories
Lamu Zhuoma, Aweewan Panyagometh
514-524
Abstract View : 492
Download :446
10.53894/ijirss.v6i3.1555
Social Sciences
The Effect of Brand-Oriented Leadership, Organizational Culture, Internal Communication, and Individual Values in Promoting Employee Brand Consistent Behavior
Ananda Fortunisa, Ernie Tisnawati Sule, Mery Citra Sondari, Imas Soemaryani
3875-3885
Abstract View : 162
Download :56
10.53894/ijirss.v8i3.7400
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 816
Download :441
10.53894/ijirss.v8i2.5291
Social Sciences
Green marketing and sustainable consumer behavior in Jordan: Advancing SDGs through localized strategies and environmental awareness
Hanadi Salhab, Salim Mohammad Khanfar, Laith T Khrais, Munif Zoubi, Amer Morshed
533-542
Abstract View : 496
Download :303
10.53894/ijirss.v8i1.4400
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 289
Download :175
10.53894/ijirss.v8i3.6569
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 274
Download :167
10.53894/ijirss.v8i2.5320
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 227
Download :136
10.53894/ijirss.v8i3.6886
Social Sciences
Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction
Hua Yao, Asad Ur Rehman
176-184
Abstract View : 93
Download :64
10.53894/ijirss.v8i4.7768
Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
202-210
Abstract View : 647
Download :669
10.53894/ijirss.v5i3.645
Beyond the Ivory Tower: Exploring University Social Responsibility through the Lens of Tunisian Higher Education Leaders
Fatma Kilani, Imed Zaiem, Hussein N. E. Edrees, Abu Elnasr E. Sobaih
280-290
Abstract View : 125
Download :104
10.53894/ijirss.v8i3.6483
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