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Online ISSN : 2617-6548
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Social Sciences
Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust
Wang Cao, Lennora Putit
1330-1337
Abstract View : 697
Download :486
10.53894/ijirss.v7i3.3294
Social Sciences
Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts
Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
2042-2058
Abstract View : 115
Download :127
10.53894/ijirss.v8i1.4876
Chinese E-consumer satisfaction: Insights from the online travel agency sector
Lei Sun, Wawmayura Chamsuk, Amnuay Saengnoree, Puris Sornsaruht
1019-1029
Abstract View : 41
Download :92
10.53894/ijirss.v8i3.6673
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 143
Download :46
10.53894/ijirss.v8i3.6886
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 179
Download :174
10.53894/ijirss.v8i1.4615
Social Sciences
Bridging AI and human interaction: How trust and social presence affects chatbot acceptance
Mahmaod Alrawad, Latifa Attieh, Bayar Ibrahim, Mujtaba Ramadan
385-397
Abstract View : 235
Download :136
10.53894/ijirss.v8i2.5168
Social Sciences
Research on the influence of audience perception quality on the intention to watch again in sports leagues
Yaobin Wang, Ximing Sun
1140-1147
Abstract View : 363
Download :309
10.53894/ijirss.v7i3.3101
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 104
Download :54
10.53894/ijirss.v8i2.5882
Social Sciences
E-satisfaction as a mediator between consumer loyalty and E-CRM: The context of Lebanese e-commerce
Joumana A Younis, Hameed Al-Shammari, Hussin Jose Hejase, Mazen Massoud, Ale Jose Hejase
978-996
Abstract View : 1073
Download :764
10.53894/ijirss.v7i3.2987
Social Sciences
A bibliometric analysis of customer loyalty factors in streaming commerce utilizing VOS viewer and R Studio
Yusong Gao, Norkhazzaina binti Salahuddin
4725-4737
Abstract View : 23
Download :16
10.53894/ijirss.v8i3.7593
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 194
Download :103
10.53894/ijirss.v8i3.6569
Social Sciences
Exploration of the relevance of the constructs of the UTAUT 2 model applied to entrepreneurs
Juan Carlos Armijos, David Álvarez-Maldonado, Nicolás Barrientos Oradini, Luis Felipe...
4812-4827
Abstract View : 69
Download :21
10.53894/ijirss.v8i3.7614
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