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Online ISSN : 2617-6548
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Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 660
Download :377
10.53894/ijirss.v8i2.5291
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 221
Download :155
10.53894/ijirss.v8i2.5252
Consumer skepticism: A systematic literature review on its effects and future research directions
Marisya Mahdia Khoirina, Tanti Handriana, Indrianawati Usman
1784-1792
Abstract View : 165
Download :62
10.53894/ijirss.v8i3.6886
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 232
Download :129
10.53894/ijirss.v8i1.5028
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 216
Download :125
10.53894/ijirss.v8i2.5320
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 695
Download :558
10.53894/ijirss.v5i2.443
Social Sciences
Exploring the determinants of consumers’ repurchase intention on E-retailing platforms in China: A mediation of consumer satisfaction
Hua Yao, Asad Ur Rehman
176-184
Abstract View : 51
Download :22
10.53894/ijirss.v8i4.7768
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 209
Download :114
10.53894/ijirss.v8i3.6569
Social Sciences
The effect of financial technology (Fin-tech) on the conventional banking industry in India
Vineet Chouhan, Sajid Ali, Raj Bahadur Sharma, Anjali Sharma
538-544
Abstract View : 3220
Download :2651
10.53894/ijirss.v6i3.1578
Social Sciences
Organizational practices and E-Commerce innovations: The moderation role of E-commerce barriers
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
1659-1671
Abstract View : 108
Download :73
10.53894/ijirss.v8i2.5526
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