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By Author
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Factors Influencing the Digital Transformation of Universities in Thailand
Chanchira Laorach, Kulthida Tuamsuk
211-219
Abstract View : 1614
Download :1332
10.53894/ijirss.v5i3.646
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 242
Download :166
10.53894/ijirss.v8i2.5252
Implementing digital marketing using artificial intelligence
Dhia Qasim, Amin Khalifeh
2377-2384
Abstract View : 114
Download :55
10.53894/ijirss.v8i3.6993
Social Sciences
Digital content marketing influence on buying decision via mediation of technology innovation
Asem Nasser Alnasser, Abdullah Ali Alsadoun
2525-2532
Abstract View : 252
Download :144
10.53894/ijirss.v8i1.5028
Social Sciences
Digital competency in rural schools of Jammu and Kashmir: A case study of Paddar Sub-division
Suleiman Ibrahim Shelash Mohammad, S. K. Panda, Ravail Singh, N Raja, Asokan Vasudevan
2559-2566
Abstract View : 168
Download :89
10.53894/ijirss.v8i2.5736
Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
202-210
Abstract View : 631
Download :649
10.53894/ijirss.v5i3.645
Exploring the mediating effect of business analytics on the relationship between crisis management and digital marketing practices
Saed Al-Suhimat, Ameen Al htibat, Fawwaz Tawfiq Awamleh
3313-3321
Abstract View : 81
Download :27
10.53894/ijirss.v8i3.7230
Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry
Mamdouh Abdel Latif Al Mawahreh, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled...
2667-2676
Abstract View : 128
Download :45
10.53894/ijirss.v8i3.7067
Social Sciences
Cultural heritage meets digital innovation: Technology adoption in Minangkabau's traditional SMEs
Zeni Eka Putri, Bintarsih Sekarningrum, Azwar Azwar, Anang Muftiadi
3478-3491
Abstract View : 121
Download :102
10.53894/ijirss.v8i3.7278
Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia
Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 127
Download :67
10.53894/ijirss.v8i2.6233
Social Sciences
The impact of modern technology in the teaching and learning process
Siyamoy Ghory, Hamayoon Ghafory
168-173
Abstract View : 27633
Download :13457
10.53894/ijirss.v4i3.73
Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 707
Download :571
10.53894/ijirss.v5i2.443
Social Sciences
Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?
Kubickova Viera, Gall Jozef, Halenarova Maria
248-260
Abstract View : 487
Download :311
10.53894/ijirss.v8i1.3751
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 243
Download :156
10.53894/ijirss.v8i2.5465
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 298
Download :230
10.53894/ijirss.v8i1.5060
Social Sciences
Digital platform influence: Assessing how digital platforms shape consumer attitudes and purchasing intentions in home appliance shopping
Lina S. Abu-Hantash, Fandi Omeish, Nabil A. Abu-Loghod, Sager Alharthi, Jamal M. Joudeh
3549-3558
Abstract View : 66
Download :24
10.53894/ijirss.v8i3.7286
Social Sciences
Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia
Catur Nugroho, Astri Wulandari, Delly Maulana, Nofha Rina, Abdul Fadli Kalaloi
4523-4535
Abstract View : 147
Download :49
10.53894/ijirss.v8i3.7544
Unpacking the enablers and barriers to digital transformation in Vietnamese logistics companies: A qualitative analysis
Phong Trong Vu, H. X. Nguyen, Quynh T. T. Pham, P. V. Nguyen
4210-4218
Abstract View : 223
Download :116
10.53894/ijirss.v8i2.6271
Social Sciences
The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam
Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 266
Download :208
10.53894/ijirss.v8i1.4533
Social Sciences
The influence of digital publicity and E-WOM on destination image and visit intention
Ghassani Herstanti, Usep Suhud, Agung Wahyu Handaru
2493-2499
Abstract View : 202
Download :114
10.53894/ijirss.v8i1.5008
Social Sciences
Role of artificial intelligence chatbot marketing in enhancing customer satisfaction and loyalty in digital shopping experiences
Abdullah Ali Alsadoun, Asem Nasser Alnasser
1902-1909
Abstract View : 847
Download :722
10.53894/ijirss.v8i1.4826
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 251
Download :134
10.53894/ijirss.v8i3.6569
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
155-161
Abstract View : 1566
Download :1312
10.53894/ijirss.v5i3.473
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 721
Download :393
10.53894/ijirss.v8i2.5291
Social Sciences
Data security in digital accounting: A logistic regression analysis of risk factors
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
2699-2709
Abstract View : 171
Download :102
10.53894/ijirss.v8i1.5044
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