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By Author
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Social Sciences
Causal relationship between athlete branding communication and social media communication process and value added of sports industry in Thailand
Jutarat Ritnuang
1631-1638
Abstract View : 81
Download :90
10.53894/ijirss.v8i1.4711
Social Sciences
Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?
Kubickova Viera, Gall Jozef, Halenarova Maria
248-260
Abstract View : 467
Download :287
10.53894/ijirss.v8i1.3751
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 207
Download :130
10.53894/ijirss.v8i2.5465
Social Sciences
Impact of Intellectual Capital on International Trade: Knowledge Management and Business Processes as Intermediaries
Ya-Ping Hu, Ching-Min Lee
101-111
Abstract View : 1032
Download :771
10.53894/ijirss.v5i2.396
Social Sciences
The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam
Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 222
Download :178
10.53894/ijirss.v8i1.4533
Engineering
Architecture for detecting advertisement types
Rotimi-Williams Bello, Pius A Owolawi, Etienne A Van Wyk, Chunling Tu
1725-1732
Abstract View : 109
Download :64
10.53894/ijirss.v8i1.4772
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 264
Download :187
10.53894/ijirss.v8i1.5060
Social Sciences
Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts
Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
2042-2058
Abstract View : 116
Download :130
10.53894/ijirss.v8i1.4876
Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED
Zhenshan Liu, Shi Li
2896-2909
Abstract View : 104
Download :55
10.53894/ijirss.v8i2.5882
Social Sciences
The Mediation Effect of Job Satisfaction between Reward System and Training and Development on Employee Retention in Yemen’s Banking Sector
Hareth Abd Al-Wareth Alrazehi, Noor Aina Amirah, Ali Salman Mohammed Emam
215-228
Abstract View : 3195
Download :2613
10.53894/ijirss.v4i4.100
Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia
Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 110
Download :56
10.53894/ijirss.v8i2.6233
Social Sciences
Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia
Catur Nugroho, Astri Wulandari, Delly Maulana, Nofha Rina, Abdul Fadli Kalaloi
4523-4535
Abstract View : 91
Download :34
10.53894/ijirss.v8i3.7544
Social Sciences
The impact of modern technology in the teaching and learning process
Siyamoy Ghory, Hamayoon Ghafory
168-173
Abstract View : 27436
Download :13394
10.53894/ijirss.v4i3.73
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 78
Download :47
10.53894/ijirss.v8i3.6552
Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
202-210
Abstract View : 609
Download :621
10.53894/ijirss.v5i3.645
Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling
Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 185
Download :32
10.53894/ijirss.v8i3.7249
Attachment and commitment of fans to their sports team: Modelling loyalty Behavior
Yazid Ben Azouz, Dorsaf Dellech, Mohsen Debabi
2555-2569
Abstract View : 86
Download :42
10.53894/ijirss.v8i3.7052
Modern research trends in research and measurement studies in public relations: A second-level analytical study on a sample of scientific, Arab, and foreign journals in the field of public relations and communication
Al-Nourani Muhammad Al-Hassan Hasaballah
3522-3528
Abstract View : 101
Download :37
10.53894/ijirss.v8i2.6049
Social Sciences
Digital competency in rural schools of Jammu and Kashmir: A case study of Paddar Sub-division
Suleiman Ibrahim Shelash Mohammad, S. K. Panda, Ravail Singh, N Raja, Asokan Vasudevan
2559-2566
Abstract View : 140
Download :76
10.53894/ijirss.v8i2.5736
Workforce diversity and employee job satisfaction: Mediating role of organizational climate in the hospitality sector in Kerala
Suleiman Ibrahim Shelash Mohammad, Regy Joseph, N Raja, S Jegadeeswari, Asokan Vasudevan
1663-1673
Abstract View : 63
Download :24
10.53894/ijirss.v8i3.6858
Factors Influencing the Digital Transformation of Universities in Thailand
Chanchira Laorach, Kulthida Tuamsuk
211-219
Abstract View : 1548
Download :1281
10.53894/ijirss.v5i3.646
Agribusiness management in India: A review-based approach and future agenda
Suleiman Ibrahim Shelash Mohammad, Poornima Karthikeyan, N. Raja, K. Binith Muthukrishnan,...
1651-1662
Abstract View : 101
Download :30
10.53894/ijirss.v8i3.6857
Social Sciences
The role of service fairness, service experience, and customer engagement in driving repurchase intention: Evidence from Thailand’s aesthetic industry
Watcharit Siriudomset, Theerakorn Udomratanamanee, Peerapat Srising, Suphicha Tangsophon
3615-3626
Abstract View : 68
Download :18
10.53894/ijirss.v8i3.7321
Incubators and technical valleys in gifted education in Saudi universities: Feasibility of employment and perceptions of digital support
Shoeb Saleh, Mohammed Al-Qahtani
3561-3578
Abstract View : 61
Download :26
10.53894/ijirss.v8i2.6055
1 - 24 of 24 items
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