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Social Sciences

Causal relationship between athlete branding communication and social media communication process and value added of sports industry in Thailand

Jutarat Ritnuang
1631-1638
Abstract View : 81
Download :90
10.53894/ijirss.v8i1.4711
Social Sciences

Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?

Kubickova Viera, Gall Jozef, Halenarova Maria
248-260
Abstract View : 467
Download :287
10.53894/ijirss.v8i1.3751
Social Sciences

Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector

Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 207
Download :130
10.53894/ijirss.v8i2.5465
Social Sciences

Impact of Intellectual Capital on International Trade: Knowledge Management and Business Processes as Intermediaries

Ya-Ping Hu, Ching-Min Lee
101-111
Abstract View : 1032
Download :771
10.53894/ijirss.v5i2.396
Social Sciences

The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam

Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 222
Download :178
10.53894/ijirss.v8i1.4533
Engineering

Architecture for detecting advertisement types

Rotimi-Williams Bello, Pius A Owolawi, Etienne A Van Wyk, Chunling Tu
1725-1732
Abstract View : 109
Download :64
10.53894/ijirss.v8i1.4772
Engineering

The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights

Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 264
Download :187
10.53894/ijirss.v8i1.5060
Social Sciences

Beyond clicks: Navigating e-commerce attitudes in Southeast Asia’s digital landscape of news, easy payment, and exclusive discounts

Pijar Suciati, Mareta Maulidiyanti , Ngurah Rangga Wiwesa, Intan Primadini, Wan Hartini Wan...
2042-2058
Abstract View : 116
Download :130
10.53894/ijirss.v8i1.4876

Marketing to Chinese millennials: An examination of the effectiveness of UGC marketing on RED

Zhenshan Liu, Shi Li
2896-2909
Abstract View : 104
Download :55
10.53894/ijirss.v8i2.5882
Social Sciences

The Mediation Effect of Job Satisfaction between Reward System and Training and Development on Employee Retention in Yemen’s Banking Sector

Hareth Abd Al-Wareth Alrazehi, Noor Aina Amirah, Ali Salman Mohammed Emam
215-228
Abstract View : 3195
Download :2613
10.53894/ijirss.v4i4.100

Digital marketing strategy across cultures: Algorithmic bias, local media, MSME performance, Indonesia & Malaysia

Annisa Mardatillah, Sri Yuliani, Miharaini MD Ghani, Rosmayani Rosmayani
4091-4101
Abstract View : 110
Download :56
10.53894/ijirss.v8i2.6233
Social Sciences

Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia

Catur Nugroho, Astri Wulandari, Delly Maulana, Nofha Rina, Abdul Fadli Kalaloi
4523-4535
Abstract View : 91
Download :34
10.53894/ijirss.v8i3.7544
Social Sciences

The impact of modern technology in the teaching and learning process

Siyamoy Ghory, Hamayoon Ghafory
168-173
Abstract View : 27436
Download :13394
10.53894/ijirss.v4i3.73

Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals

Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 78
Download :47
10.53894/ijirss.v8i3.6552

Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education

Reginald Govender, Desmond Govender
202-210
Abstract View : 609
Download :621
10.53894/ijirss.v5i3.645

Water conservation campaigns reimagined: The moderating influence of generative artificial intelligence on brand storytelling

Nikhil Dhananjay Thakare, Tripti Dhote, Tarun Madan Kanade
3391-3402
Abstract View : 185
Download :32
10.53894/ijirss.v8i3.7249

Attachment and commitment of fans to their sports team: Modelling loyalty Behavior

Yazid Ben Azouz, Dorsaf Dellech, Mohsen Debabi
2555-2569
Abstract View : 86
Download :42
10.53894/ijirss.v8i3.7052

Modern research trends in research and measurement studies in public relations: A second-level analytical study on a sample of scientific, Arab, and foreign journals in the field of public relations and communication

Al-Nourani Muhammad Al-Hassan Hasaballah
3522-3528
Abstract View : 101
Download :37
10.53894/ijirss.v8i2.6049
Social Sciences

Digital competency in rural schools of Jammu and Kashmir: A case study of Paddar Sub-division

Suleiman Ibrahim Shelash Mohammad, S. K. Panda, Ravail Singh, N Raja, Asokan Vasudevan
2559-2566
Abstract View : 140
Download :76
10.53894/ijirss.v8i2.5736

Workforce diversity and employee job satisfaction: Mediating role of organizational climate in the hospitality sector in Kerala

Suleiman Ibrahim Shelash Mohammad, Regy Joseph, N Raja, S Jegadeeswari, Asokan Vasudevan
1663-1673
Abstract View : 63
Download :24
10.53894/ijirss.v8i3.6858

Factors Influencing the Digital Transformation of Universities in Thailand

Chanchira Laorach, Kulthida Tuamsuk
211-219
Abstract View : 1548
Download :1281
10.53894/ijirss.v5i3.646

Agribusiness management in India: A review-based approach and future agenda

Suleiman Ibrahim Shelash Mohammad, Poornima Karthikeyan, N. Raja, K. Binith Muthukrishnan,...
1651-1662
Abstract View : 101
Download :30
10.53894/ijirss.v8i3.6857
Social Sciences

The role of service fairness, service experience, and customer engagement in driving repurchase intention: Evidence from Thailand’s aesthetic industry

Watcharit Siriudomset, Theerakorn Udomratanamanee, Peerapat Srising, Suphicha Tangsophon
3615-3626
Abstract View : 68
Download :18
10.53894/ijirss.v8i3.7321

Incubators and technical valleys in gifted education in Saudi universities: Feasibility of employment and perceptions of digital support

Shoeb Saleh, Mohammed Al-Qahtani
3561-3578
Abstract View : 61
Download :26
10.53894/ijirss.v8i2.6055
1 - 24 of 24 items

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Published Volume By Year
2025
Volume 8 : Issue 4
Volume 8 : Issue 3
Volume 8 : Issue 2
Volume 8 : Issue 1
2024
Volume 7 : Issue 4
Volume 7 : Issue 3
Volume 7 : Issue 2
Volume 7 : Issue 1
2023
Volume 6 : Issue 4
Volume 6 : Issue 3
Volume 6 : Issue 2
Volume 6 : Issue 1
2022
Volume 5 : Issue 4
Volume 5 : Issue 3
Volume 5 : Issue 2
Volume 5 : Issue 1
2021
Volume 4 : Issue 4
Volume 4 : Issue 3
Volume 4 : Issue 2
Volume 4 : Issue 1
2020
Volume 3 : Issue 4
Volume 3 : Issue 3
Volume 3 : Issue 2
Volume 3 : Issue 1
2019
Volume 2 : Issue 4
Volume 2 : Issue 3
Volume 2 : Issue 2
Volume 2 : Issue 1
2018
Volume 1 : Issue 4
Volume 1 : Issue 3
Volume 1 : Issue 2
Volume 1 : Issue 1
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Editors

Dr. Marta Laranjo
University of Évora, Portugal
(Profile)
Dr. Yuhua Duan
United States Department of Energy (US-DOE), United States
(Profile) 
Dr. Yuh-Shan HO
Asia University, Taiwan
(Profile) 
Dr. Kittisak Jermsittiparsert
University of City Island, Cyprus
(Profile) 
Dr. Paola Magnano
Kore University of Enna, Italy
(Profile) 
Dr. Leon Li
University of Waikato, New Zealand 
(Profile) 
Dr. Patricia Chaves de Oliveira
Federal University of Western Pará, Brazil
(Profile) 
Dr. Sweeta Akbari
University of Tampere, Tampere, Finland
(Profile)
Dr. Skender Demaku
University of Pristine-HASAN PRISHTINA, Republic of Kosovo-Albania
(Profile) 
Dr. Joanna Rosak-Szyrocka
Czestochowa University of Technology, Poland
(Profile) 
Dr. José Luis Arias-Gonzáles
University of British Columbia, Canada
(Profile) 
Dr. Anna Formica
Istituto di Analisi dei Sistemi ed Informatica, Italy
(Profile) 

Publishing Manager

Natalie Jean

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Any communication from IJIRSS will come through official channels by email editor@ijirss.com and info@ijirss.com.
IJIRSS  receives submissions through its online submission system.
 
 
 
 
 
Copyright © 2021 IJIRSS - International Journal of Innovative Research and Scientific Studies, All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Licensed under Creative Commons License a Creative Commons Attribution 4.0 International License.
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AllSince 2020
Citations709689
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i10-index1414
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