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Social Sciences
Consequences of Retail Checkout Crowding on Perceived Emotional Discomfort and Switching Intentions
Vinish P, Prakash Pinto, Iqbal Thonse Hawaldar
134-144
Abstract View : 1053
Download :803
10.53894/ijirss.v5i2.443
Social Sciences
Digital platform influence: Assessing how digital platforms shape consumer attitudes and purchasing intentions in home appliance shopping
Lina S. Abu-Hantash, Fandi Omeish, Nabil A. Abu-Loghod, Sager Alharthi, Jamal M. Joudeh
3549-3558
Abstract View : 249
Download :159
10.53894/ijirss.v8i3.7286
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 1819
Download :1198
10.53894/ijirss.v8i2.5291
Social Sciences
The influence of artificial intelligence in product recommendation systems and brand value on consumer purchase intention on marketplace E-commerce platforms
Narudom Torthienchai, Kawin Chuaikaew
2549-2556
Abstract View : 278
Download :140
10.53894/ijirss.v8i6.10138
Social Sciences
Assessing the role of perceived quality and brand elements in shaping Indian consumers' purchase intentions for cosmetic skincare products
Sudhakar Madhavedi, Ramakrishna Prasad Y, Wong Chee Hoo, Usep Suhud, Allan Mamoon
2634-2645
Abstract View : 1286
Download :1228
10.53894/ijirss.v8i1.5037
Social Sciences
Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case
Erjonilda Hasrama, Ervin Myftaraj, Elton Noti
1380-1392
Abstract View : 381
Download :356
10.53894/ijirss.v8i1.4615
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 930
Download :480
10.53894/ijirss.v8i3.6569
Engineering
Factors influencing consumer purchase intention of cosmetic Products through TikTok marketing in Malaysia
Sudhakar Madhavedi, Suvendran Morganasundram, Wong Chee Hoo, Regalla Ravikanth, Arasu Raman
870-883
Abstract View : 895
Download :665
10.53894/ijirss.v8i6.9761
Social Sciences
Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust
Wang Cao, Lennora Putit
1330-1337
Abstract View : 1108
Download :778
10.53894/ijirss.v7i3.3294
Examining the causal pathways: How electronic word-of-mouth and influencer marketing impact art toy purchase intentions through brand image among working professionals
Narubodee Wathanakom, Nhatphaphat Juicharoen, Aphiradee Saranrom
498-508
Abstract View : 398
Download :317
10.53894/ijirss.v8i3.6552
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 2718
Download :1948
10.53894/ijirss.v6i4.2116
Social Sciences
Social media marketing and performance of high-tech brands
BABATUNDE Bayode Olusanya, PETER Fred Ojochide, JOHN-OZE Ivy, SEKHAMPU Joseph, AYENI Adebanji
2226-2231
Abstract View : 154
Download :58
10.53894/ijirss.v8i6.10098
A preliminary study on intention to adopt IoT-enabled smart home systems in Shanzhen of China
Yuchen Song, Abdul Manaf Bohari, Lip Sam Thi
3455-3466
Abstract View : 315
Download :175
10.53894/ijirss.v8i3.7255
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 723
Download :378
10.53894/ijirss.v8i2.5320
Social Sciences
Product involvement as a moderator: Linking online social interaction toward hotel booking intentions in shopping commerce
Wei Su, Supot Rattanapun, Supaphorn Akkapin
2864-2873
Abstract View : 212
Download :32
10.53894/ijirss.v8i6.10221
Social Sciences
Causal factors influencing digital marketing strategy of community enterprise
Angkan Kachawangsie
610-620
Abstract View : 434
Download :328
10.53894/ijirss.v8i2.5252
Social Sciences
Driving virtual goods purchases in Vietnam’s MMORPGs: A TAM-PERVAL model
Tien Viet Vu, Yen Thi Hoang Nguyen, P.V. Nguyen
4828-4838
Abstract View : 235
Download :189
10.53894/ijirss.v8i3.7617
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