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Online ISSN : 2617-6548
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The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 59
Download :34
10.53894/ijirss.v8i3.7131
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 642
Download :368
10.53894/ijirss.v8i2.5291
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 203
Download :109
10.53894/ijirss.v8i3.6569
Social Sciences
Negotiating identities online: A quantitative exploration of Egyptian women's social media gratifications, challenges, and perceived portrayals
Nadeen Selim, Saada Khadragy, Dalia Hassan, Asmaa Hegazy, Sajjad Ali
1664-1687
Abstract View : 221
Download :105
10.53894/ijirss.v8i1.4715
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 1825
Download :1383
10.53894/ijirss.v6i4.2116
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 207
Download :123
10.53894/ijirss.v8i2.5320
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