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By Author
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Social Networks to Rescue COVID-19 Education: Learners' Awareness of Social Networks in Aiding Education
Reginald Govender, Desmond Govender
202-210
Abstract View : 635
Download :649
10.53894/ijirss.v5i3.645
Engineering
Strategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study
Wilson Freddy Makaya, Chijioke Nwachukwu, Vu Minh Hieu
291-298
Abstract View : 796
Download :605
10.53894/ijirss.v4i4.299
Social Sciences
Perspectives on Unethical Behaviors among Accounting Students in Emerging Markets
Noor Afza Amran, Mohamad Naimi Mohamad Nor, Pupung Purnamasari, Rudy Hartanto
247-257
Abstract View : 1096
Download :930
10.53894/ijirss.v4i4.267
The impact of social media influencers on online customer journey: Trustfulness as a moderating factor
Lara Mohammed Abu Ajamieh, Mohammad Abuhashesh, Mohammad Badi’ Al Haj Eid, Rand Badran, Jamal...
3045-3057
Abstract View : 68
Download :43
10.53894/ijirss.v8i3.7131
Influencing factors and consumer purchase intention through online platform in Malaysia cosmetics industry
Wong Chee Hoo, Irene Toh Ee Quinn, Christian Wiradendi Wolor, Sanmugam Annamalah, Chan Pee Ven
536-544
Abstract View : 254
Download :138
10.53894/ijirss.v8i3.6569
Social Sciences
Analysis of Trends in Research on Emotional Labor in Hotel and Resort Sectors in Korea using Semantic Network Analysis
Jangheon Han, Hyejin Jung
155-161
Abstract View : 1567
Download :1312
10.53894/ijirss.v5i3.473
Social Sciences
Online Safty concerns' influence on women's satisfaction with social media
Anber Abraheem Shlash Mohammad, Prasad C V, N Raja, Bindu Menon M P, Asokan Vasudevan
1202-1209
Abstract View : 50
Download :21
10.53894/ijirss.v8i4.8047
Social Sciences
Marketing in the spa industry: How does marketing affect the performance of spa businesses in Slovakia?
Kubickova Viera, Gall Jozef, Halenarova Maria
248-260
Abstract View : 490
Download :313
10.53894/ijirss.v8i1.3751
Social Sciences
Causal relationship between athlete branding communication and social media communication process and value added of sports industry in Thailand
Jutarat Ritnuang
1631-1638
Abstract View : 107
Download :101
10.53894/ijirss.v8i1.4711
Social Sciences
The influence of integrated marketing communication on the cultural tourism product selection intentions among youth in Ho Chi Minh City, Vietnam
Truong Dinh Thai, Bui Duc Sinh
1087-1099
Abstract View : 267
Download :209
10.53894/ijirss.v8i1.4533
Unlocking organizational productivity through digital marketing: How value proposition strategy shapes success in the service industry
Mamdouh Abdel Latif Al Mawahreh, Raed Ahmad Momani, Mahmoud Allahham, Bashar Khaled...
2667-2676
Abstract View : 132
Download :45
10.53894/ijirss.v8i3.7067
Social Sciences
Critical integrated marketing communication dimensions driving enrollment in Vietnam’s higher education sector
Thao T T Nguyen, Tri D Le, Khoa T Tran, V P Nguyen
1370-1384
Abstract View : 246
Download :157
10.53894/ijirss.v8i2.5465
Social Sciences
Factors influencing the effectiveness of social media influencers on consumer purchase intentions: A study on apparel and footwear fashion marketing in Malaysia
Sudhakar Madhavedi, Marissa Madzri, Wong Chee Hoo, Usep Suhud, Mamoon Allan
704-723
Abstract View : 733
Download :402
10.53894/ijirss.v8i2.5291
Social Sciences
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, Ratih Hurriyati, Mokh Adib Sultan
903-912
Abstract View : 810
Download :669
10.53894/ijirss.v6i4.2089
Engineering
The role of gen AI in enhancing creativity and efficiency in content marketing creation: Scoping review and future insights
Mohammed Mostafa Refaat Moharam, Ahmad Tawalbeh
2804-2814
Abstract View : 302
Download :232
10.53894/ijirss.v8i1.5060
Social Sciences
The test of time: A longitudinal study of parasocial relationships with social media influencers
Kaukab Abid Azhar, Che Aniza Che Wel, Siti Ngayesah Ab Hamid
757-768
Abstract View : 258
Download :146
10.53894/ijirss.v8i2.5320
Social Sciences
The relationship between risk tolerance and financial investment decisions: Evidence from Jordan
Musab Ababneh, Hasan Mansur, Suleiman Ibrahim Mohammad, Asem Tahtamouni, Aso-kan Vasudevan
2473-2481
Abstract View : 190
Download :123
10.53894/ijirss.v8i1.5006
Social Sciences
The effects of social media influencers’ credibility on product evaluation, product attitude, and purchase intention: The mediating effects of product-influencer fit
Alona Gubalane, Yongsoo Ha
946-959
Abstract View : 1891
Download :1449
10.53894/ijirss.v6i4.2116
Social Sciences
The impact of modern technology in the teaching and learning process
Siyamoy Ghory, Hamayoon Ghafory
168-173
Abstract View : 27661
Download :13471
10.53894/ijirss.v4i3.73
Social Sciences
Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia
Catur Nugroho, Astri Wulandari, Delly Maulana, Nofha Rina, Abdul Fadli Kalaloi
4523-4535
Abstract View : 159
Download :53
10.53894/ijirss.v8i3.7544
Utilizing social media to explore cultural tourism experiences at Al Jazeera Al Hamra Heritage Village
Suzana Dzamtoska-Zdravkovska, Margarita Matlievska, Biljana Petrevska
3015-3023
Abstract View : 39
Download :16
10.53894/ijirss.v8i3.7127
Social Sciences
Influencer marketing in the purchase decision of generation Z
Isaac Cruz Estrada, Ana María Miranda Zavala
799-808
Abstract View : 41
Download :36
10.53894/ijirss.v8i4.7949
Social Sciences
Data security in digital accounting: A logistic regression analysis of risk factors
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
2699-2709
Abstract View : 175
Download :104
10.53894/ijirss.v8i1.5044
Social Sciences
The role of technological readiness in adopting AI for talent acquisition: Evaluating economic and operational performance
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
1235-1245
Abstract View : 151
Download :144
10.53894/ijirss.v8i2.5426
Social Sciences
Organizational practices and E-Commerce innovations: The moderation role of E-commerce barriers
Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Shelash Mohammad, Badrea Al Oraini, Asokan...
1659-1671
Abstract View : 118
Download :82
10.53894/ijirss.v8i2.5526
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